BrandDataFlow · 2023

DataFlow Rebrand

Complete Brand Identity — 340% User Growth

DataFlow had a generic B2B identity that looked like every other SaaS company. We built them a bold, distinctive brand system that helped them stand out and close their Series A.

Client

DataFlow

Duration

2 weeks

Category

Brand

Year

2023

340%

User growth post-rebrand

Series A

Raised 6 months later

2 weeks

Full brand delivery

8+

Brand applications delivered

The Challenge

The existing brand was invisible. Same blue, same sans-serif, same stock photography as everyone else in the space. The team needed an identity that matched their ambition.

Our Solution

We started with a brand strategy workshop, identified their core differentiator (speed + precision), and built a visual system around it. Sharp angles, high contrast, a custom wordmark, and a motion language that felt alive.

Technology Used

FigmaAdobe IllustratorFramerNotionLottie

Results at a Glance

340%

User growth post-rebrand

Series A

Raised 6 months later

2 weeks

Full brand delivery

8+

Brand applications delivered

Our growth automation now runs 24/7 with zero manual work. Revenue is up 340% since we started with Velocity.

P

Priya Sharma

Founder, DataFlow

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