Momentum Brand System
Series B Brand Identity — Funding Secured
Momentum needed a brand system strong enough to carry them through a Series B announcement and international expansion. We delivered a complete identity in 2 weeks.
Client
Momentum
Duration
2 weeks
Category
Brand
Year
2024
Series B
Raised post-rebrand
2 weeks
Complete delivery
12
Brand applications delivered
100%
Design team adoption
The Challenge
The founders had a powerful vision but a brand that didn't match it. With a major funding round on the horizon, they needed an identity that commanded investor respect.
Our Solution
We designed a bold logotype, a versatile color system, a motion language using kinetic typography, and a full guidelines document used across their website, decks, and social presence.
Technology Used
Results at a Glance
Series B
Raised post-rebrand
2 weeks
Complete delivery
12
Brand applications delivered
100%
Design team adoption
“The brand system Velocity built for us was instrumental in closing our Series B. Investors kept commenting on how polished we looked.”
Daniel West
CEO, Momentum
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