BrandMomentum · 2024

Momentum Brand System

Series B Brand Identity — Funding Secured

Momentum needed a brand system strong enough to carry them through a Series B announcement and international expansion. We delivered a complete identity in 2 weeks.

Client

Momentum

Duration

2 weeks

Category

Brand

Year

2024

Series B

Raised post-rebrand

2 weeks

Complete delivery

12

Brand applications delivered

100%

Design team adoption

The Challenge

The founders had a powerful vision but a brand that didn't match it. With a major funding round on the horizon, they needed an identity that commanded investor respect.

Our Solution

We designed a bold logotype, a versatile color system, a motion language using kinetic typography, and a full guidelines document used across their website, decks, and social presence.

Technology Used

FigmaAdobe CCFramerLottieNotion

Results at a Glance

Series B

Raised post-rebrand

2 weeks

Complete delivery

12

Brand applications delivered

100%

Design team adoption

The brand system Velocity built for us was instrumental in closing our Series B. Investors kept commenting on how polished we looked.

D

Daniel West

CEO, Momentum

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